Do you wonder how the heck those TikTok influencers look so effortless on camera while you start panicking at the sight of a blinking red dot with the word 'REC' next to it?

Putting yourself 'out there' on video can feel super vulnerable at first. And, if you’re blocked from getting out there and telling the world who you are and what you stand for, it makes it harder for your perfect clients to find you.

When it comes to content, images and words can only communicate so much.

Video – which gets across your insights, gestures, voice, and importantly, your energy – is what genuinely attracts and connects with the people who are looking for someone just like you and what you have to offer.

Of course, video is favoured by the social media algorithms and has been shown to increase engagement on your website hugely — which makes it a powerful part of an engaging marketing strategy – but it goes deeper than that.

Putting yourself on video creates a window into who you are, what you stand for, and how you do business in a way that the prettiest pictures will never be able to show.

In this power hour with brand and marketing specialist (and Joyfully Different Co-Founder) Alice Reeves, you'll cover why video matters, which types of video would work best for your business and what you need to make great videos.

By the end of the hour, you’ll be feeling confident enough to get yourself on camera!

In this session, we’ll cover:

• Why video matters for your business, energetically and technically
• A breakdown of different video formats available to you, so you can choose what feels right
• Tips for recording, editing, and sharing videos with ease
• Some helpful video recording and editing tools

About Joyfully Different

Our mission is to make business joyful for neurodivergent founders. We're an award-winning non-profit business community and learning hub for neurodivergent business owners, leaders and future founders. We believe self-diagnosis is completely valid – we aim to support everyone who needs us.

Want to find out more about our mission and join our community? Head on over to joyfullydifferent.co